Community Projects as Social Activism: From Direct Action to Direct Services by Benjamin Shepard is an engaging and accessible work that will get today's students excited about the very real prospect of achieving lasting, positive change within their communities. It outlines a distinct approach to community practice born out of the intersection among social movements, day-to-day organizing, and the lessons of five decades of community change practices. This invaluable resource is a must-have for anyone involved in community organization, community health, and community activism practice research and policy.

Introduction to Part II on Social Action and Power

Introduction to part ii on social action and power

Part II of this book will present a number of case studies and thoughts on building successful campaigns. First, I present an overview here in Chapter 4, and in subsequent chapters will elaborate on the 7-stage model for an organizing campaign that was introduced in Chapter 1. To recap, those stages are:

  • Have a clear goal or task
  • Research extensively on the issue and its effects
  • Adopt and maintain a coherent approach to communicating your goal
  • Mobilize
  • Take direct action to achieve the goal
  • Organize legal support
  • Use sustainability strategies to keep campaigns alive

While not every campaign utilizes every stage, nor do they necessarily follow them in lock-step order, we will see that the ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles