• Summary
  • Contents
  • Subject index

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

The Interrelation between Broadcast and Network Communication
The interrelation between broadcast and network communication

Thus far, we have looked at broadcast media and network media as distinct fields of enquiry for contemporary communication theory. As foreshadowed in Chapter 1, there are two principal ways in which this can be done: by taking up the ‘media age’ thesis, or by seeing broadcast and network forms of communication and association as making possible distinct forms of social integration.

In this chapter we will attempt to theorize the interrelation between these two forms, both in terms of the ‘first and second media age’ and in terms of ‘social architectures’ of media form. In both models, the way in which individuals find connection with the different media forms can be shown ...

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