This is the second book in the three-volume series Communication Processes.
Communication Processes, Volume 2 argues that communication, an exchange of symbols, is the essence of society and that this exchange is the foundation on which the human collective is based. It explores how the collective sense of self is defined either with reference to, or in defiance of, dominant existing traditions. The essays in the volume highlight the links between culture studies and the use of communication in binding together a community, also providing a voice to the unheard and unsung.
Beginning by describing the pertinence of communication to grasping the overall substance of social reality, the volume is divided into the following three parts:
Fonts of Self Identity: this section looks at the emergence and construction ...
Chapter 12: The Vaidu: Traditional Practices and Social Status
The Vaidu: Traditional Practices and Social Status
Acquaintance with the Vaidus
In earlier days, nomadic people would go from village to village and shout: ‘If anybody is sick, we are here to give medicines, jadībī⃛ī!’1 Hearing their shouts, people would say: ‘Vaidya has come!’ The word ‘Vaidya’ ...