The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
Chapter 6: Writing the Contingency Plan for Crises
Writing the Contingency Plan for Crises
Written in Chinese, the word crisis has two characters. One character represents danger, and the second signifies opportunity. (President John F. Kennedy referred to this definition of crisis in a speech delivered on April 12, 1959, to an audience in Indianapolis, IN.) The ultimate danger or cost of a mismanaged crisis is the demise of the corporate entity or the fall of individual actors in the crisis. In 1999, Bill Clinton came closer than he would have liked to that precipice. Pan American Airlines no longer exists consequent to revelations of a cover-up that followed the downing of a passenger jet over Lockerbie, Scotland. Contained within every crisis situation is a Pandora's box of ...