This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.

Entertainment-Education and Health Promotion: A Cross-Continental Journey

Entertainment-education and health promotion: A cross-continental journey
ArvindSinghal, KimaniNjogu, MartineBouman, andElianaElías

Sometimes when you're out of town, the future can go by. That happened to me in Los Angeles. In the spring of 1989, Ev was hosting what would become the first international conference on entertainment-education and social change. I remember looking through the conference agenda on a flight overseas, wondering how this new entertainment emphasis fit into the scholarship of diffusion and social change. Well, many large-scale international projects later, we know. Arvind, in particular, and many of his colleagues worldwide have been instrumental in pushing this research and practice agenda forward and giving it scholarly meaning.

JIM DEARING

Ev Rogers was the quintessential storyteller. He had a story for every ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles