This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.
Chapter 7: Communication and Social Change in Developing Countries
Communication and Social Change in Developing Countries
I first met Srinivas in 1989. His university department had a spot opening for a visiting faculty member. He had called Ev, who had called me. I had just returned from a year of dissertation field research and writing in Asia. I flew to Bowling Green and met the faculty and saw the obvious advantages of being able to work with Srinivas on communication and development issues. When a star scholar like Ev not only publishes prolifically but also teaches and trains a “generation” of students, the network created provides many opportunities to its members.
I first met Srinivas in 1984 during his job-talk at Bowling Green State University, where I was ...