This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.

Innovation as a Knowledge Generation and Transfer Process

Innovation as a knowledge generation and transfer process
Dorothy A.Leonard

In the late 1980s, Ev drove me to a management conference where we presented a paper about technology transfer. I was excited because I would get to see both Rolf Wigand and David Gibson, two of Ev's favorite scholars studying issues of information flow, communication technology, and distributed organizations. We entered a darkened hotel cocktail lounge and found Rolf and Dave. Then, to my delight, Ev introduced Dorothy, whose work about diffusion and opinion leadership and the implementation of innovations I had read and reread and cited and admired very much. She was gracious and didn't seem to mind indulging the many questions of an eager graduate student.


I ...

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