This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.
Chapter 3: Communication Network Analysis and the Diffusion of Innovations1
Communication Network Analysis and the Diffusion of Innovations1
In some graduate programs, the selection committees for evaluating and selecting new doctoral students include current doctoral students as student-members of the committees. I was the student member on the graduate admissions committee at the University of Southern California's (USC) Annenberg School the year that Tom applied. He was so obviously an outstanding choice that little discussion ensued. I telephoned him in Japan and gave him the good news. Tom's unfolding career is proof that committees can—on occasion—make very wise decisions.
In 1988, within a year of Tom joining the Annenberg School Ph.D. program, the International Association for Mass Communication Research met in Barcelona, Spain. Both Tom and I, ...