This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.
Chapter 10: Everett Rogers' Personal Journey: Iowa to Iowa
Everett Rogers' Personal Journey: Iowa to Iowa
“The Lovely Corinne,” as I've long referred to her as, has always been much more than that. She is the prototype of the hybrid that all of us in health communication look for: technical expertise from public health study; relational sensitivity from communication study; and a lot of first-hand knowledge about what works and doesn't in entering, studying, and making a difference in field settings. Ev saw and admired all of that. He was a large influence on her, too. Once I sat at an awards table of the World Association of Public Opinion Research. Next to me was Dr. Ruth Guttman, widow of Louis Guttman, the great innovator in survey ...