Communication for Social Change: Context, Social Movements and the Digital is a critical introduction to communication for social change (CSC) theory. The book presents refreshingly new perspectives and specifically makes the case for CSC theory to factor in context, leanings from social movements and a critique of the digital technology. This book offers perspectives on the historical continuities within this field of study along with the departures that have been hastened and shaped by confluences between ideas and practice as well as by digital technology and social movements. It introduces readers to a raft of new theorists of CSC and puts forth new thinking, new ideas, and a new basis for theorisation of communication for social change.
Chapter 4: Social Movements, Communications and Social Change: An Introduction
Social Movements, Communications and Social Change: An Introduction
It would be arrogant to claim that social movements are an outgrowth of modernity, or that they reflect a relatively new human desire to bring about change in the different spheres of human activity—in the economic, cultural and social spheres in the arrangement of politics. If one were to look back at the history of social change in societies around the world, it will become immediately apparent that social movements appeared and disappeared, were tolerated or crushed, became popular or remained in the margins, and influenced society in the long run or merely effected temporary change. The human desire for freedom and betterment has been a constant theme in ...