Communication for Social Change: Context, Social Movements and the Digital is a critical introduction to communication for social change (CSC) theory. The book presents refreshingly new perspectives and specifically makes the case for CSC theory to factor in context, leanings from social movements and a critique of the digital technology. This book offers perspectives on the historical continuities within this field of study along with the departures that have been hastened and shaped by confluences between ideas and practice as well as by digital technology and social movements. It introduces readers to a raft of new theorists of CSC and puts forth new thinking, new ideas, and a new basis for theorisation of communication for social change.
Accounting for Context in Communication for Social Change*
While carrying out doctoral study related fieldwork in 1985 in rural Tamil Nadu, India, among fisherfolk, landless labourers and small- and medium-sized farmers, it became clear to me that the audiences/beneficiaries of communication and social change projects are varied in terms of their caste, class compositions, their socio-economic status, and the cultural and social capital that they possess. In other words, communication for social change audiences are not cut from the same cloth. Since their circumstances and conditions differed, the opportunities that they had to translate the benefits of communication into everyday practice also differed, and were based on their specific circumstances and abilities to leverage information and communication ...