Summary
Contents
Subject index
This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.
Critique of Communication Approaches in Third World Development
Critique of Communication Approaches in Third World Development
The answer is not just another series of projects, a bit more money to send from developed countries to developing countries … the answer clearly is knowledge, partnership and opportunity brought about by this new (knowledge and digital) revolution.
In this chapter, we take a critical look at the communication strategies used to guide social change in Third World nations. We begin by looking at the period when big media were used to both prescribe and direct development efforts. This period spanned from the early 1950s through the 1980s, though a bias for mass media is ...
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