This comprehensive and engaging treatment of communication ethics combines student application and theoretical engagement. Communication Ethics Literacy: Dialogue and Difference reviews classic communication ethics approaches and extends the conversation about dialogue and difference in public and private life. Introducing communication ethics as a pragmatic survival skill in a world of difference, the authors offer a learning model that frames communication ethics as arising from a set of goods found within particular narratives, traditions, or virtue structures that guide human life.
Business and Professional Communication Ethics
Core values are the organization's essential and enduring tenets—a small set of timeless guiding principles that require no external justification; they have intrinsic value and importance to those inside the organization. … The key point is that an enduring great company decides for itself what values it holds to be core, largely independent of the current environment, competitive requirements, or management fads. Clearly, then, there is no universally “right” set of core values. (Collins & Porras, 2004, p. 222)
Jim Collins and Jerry Porras (2004) end their best-selling book, Built to Last: Successful Habits of Visionary Companies, with simple, straightforward advice—have a plan and be ready to change it the very moment that plan no longer meets ...