Summary
Contents
Subject index
This volume is designed to revolutionize the field of communication by identifying a broad ethical theory which transcends the world of mass media practice to reveal a more humane and responsible code of values. The contributors, representing a diverse range of intercultural perspectives, defend the possibility of universal moral imperatives such as justice, reciprocity and human dignity. Through an examination of the values in which their cultures are grounded, they provide a short list of ethical principles which form the common ground from which to view contemporary issues in the media, interpersonal communication, mediation and conflict resolution.
Communalistic Societies: Community and Self-Respect as African Values
Communalistic Societies: Community and Self-Respect as African Values
In an age and society which decry increasing noise pollution, hype, deceptive advertising infotainment, oversexed and violent media messages, slick and superficial conversation, and hollow communication in general, can we learn about communication ethics from earlier quieter, possibly wiser ancestors.
In the modern industrialized world, ethics is seen as a “cloud” of what ought to be done. Systems of moral principles hang up in the sky for everyone to observe but not necessarily for drawing long-lasting positive inspiration. In the individualistic environment of modern societies, actually adhering to the standards boldly written in the clouds has become a mark of weakness or of living outside the realm ...
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