The Third Volume in the series Communication Processes engages in understanding processes of communication in relation to cultural configurations and contending forces that permeate them. This volume is positioned at the interface of culture and communication—exploring ways in which interaction, negotiations, and even conflicts are voiced. It re-examines our conception of culture to show that communities cannot be divided into polarities such as ‘elite and popular’ or ‘dominant and subaltern’—establishing that such clear divisions cannot exist in society. Culture is therefore perceived as a field of contending forces: a milieu of exchange, encounter, confrontation, and possibly conflict.

From Grindmill Songs to Cultural Action

From grindmill songs to cultural action

Linking up with Words of Yesteryear

Retrieving and collecting grindmill songs turned out to be an effective medium of social awakening for rural women. In this chapter, I sum up our initial experiment with the songs as a congenial way of initiating contact and exchange, especially with older women who would not otherwise be receptive to modern words and perspectives.

We started the animation work ten years ago and have maintained our commitment since then. In the beginning we were new to the whole concept, but with a decade of experience behind us now, we have learnt how to be effective in the process of animation work. If our intention is that rural women should accept ...

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