The Third Volume in the series Communication Processes engages in understanding processes of communication in relation to cultural configurations and contending forces that permeate them. This volume is positioned at the interface of culture and communication—exploring ways in which interaction, negotiations, and even conflicts are voiced. It re-examines our conception of culture to show that communities cannot be divided into polarities such as ‘elite and popular’ or ‘dominant and subaltern’—establishing that such clear divisions cannot exist in society. Culture is therefore perceived as a field of contending forces: a milieu of exchange, encounter, confrontation, and possibly conflict.



This first part comprises three preliminary contributions on account of their wider, theoretical and methodological scopes, thanks in particular to their emphasis on both the parameters of power and ambivalence. They give an opportunity to appropriately display their wide-ranging effects from three general and very contextually different vantage points, that is, discourse, practice and system, before observing their working in detail in the other case studies of the book.

Discourses on Popular Cultures

The study ‘From the Popular to the People’ by Guy Poitevin, shows how the term ‘popular cultures’ is highly problematic1 and simply adds to the confusion. Should the ‘people’ be really equated to the ‘popular’? By pointing to culture as a stake of contention in power conflicts (Chombart de Lauwe 1975; de Certeau ...

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