• Summary
  • Contents
  • Subject index

What does it mean to argue that communication is organizing? Or ritual? Or failure? What is at stake in choosing one metaphor or stance over another? What is gained and what is lost - for the field, for the theories themselves, and especially for humans communicating in everyday contexts? In Communication as…: Perspectives on Theory, editors Gregory J. Shepherd, Jeffrey St. John, and Ted Striphas bring together a collection of 27 essays that explores the wide range of theorizing about communication, cutting across all lines of traditional division in the field.

The essays in this text are written by leading scholars in the field of communication theory, with each scholar employing a particular stance or perspective on what communication theory is and how it functions. In essays that are brief, argumentative, and forceful, the scholars propose their perspective as a primary or essential way of viewing communication with decided benefits over other views.

Key Features:

Compares and contrasts different metaphorical views on the theory and practice of communication, challenging students to develop their own argument about communication theory; Promotes an alternative way of examining communication problems - through the engaged interplay of a diversity of positions - encouraging readers to think through contemporary problems and questions in the field; Compels readers to confront competing theoretical positions and their consequences head-on rather than outlining theories in ways that might separate them from their real-world consequences

Communication as… is an excellent textbook for advanced undergraduate and graduate courses on communication theory in the fields of Communication, Journalism, Sociology, and Psychology.

Communication as Social Identity
Communication as social identity
JakeHarwood

Conformity is bad. We should be ourselves and celebrate our individuality. Or, in the words of cartoonist Gary Larson's penguin, stuck in a flock of identical penguins, “I've just gotta be me!” So goes the mantra of the modern (Western) world, and so, often, goes our understanding of human communication. We study individuals, how they talk, why they talk. We examine relationships, to be sure, but often we are interested in inherently individualistic processes—satisfaction or feelings (personal feelings!) of intimacy. Perspectives such as social exchange theory have us performing mental calculations of the personal rewards and costs provided by our friends and lovers. Our selves tend to be understood as very “personal” selves, operating as autonomous units, either ...

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