• Summary
  • Contents
  • Subject index

Prejudice pervades our society in many guises, from pejorative remarks to acts of violence. Communicating Prejudice explores the many dimensions of prejudice. It presents a new and integrative conceptual model of prejudice, the layered perspective of cultural intolerance, and uses this model to analyze the communication of prejudice in a variety of spheres such as racism, sexism, homophobia, ageism, and classism. Drawing on multidisciplinary perspectives, the first two chapters present the model and theoretical foundation for the book, and subsequent chapters deal with specific foci of prejudice, including personal prejudice and prejudice in relationships, organizations, and the media. Included is a series of personal narratives to illustrate specific types and instances of prejudice. This book will be useful as a supplementary text in upper-level undergraduate and graduate-level courses examining issues of race, gender, and ethnicity.

Communication of Ageism
Communication of ageism
AngieWilliamsHowardGiles

Negative attitudes toward, and prejudice against, those who are elderly—ageism—has been identified as a pervasive problem in Western societies (Butler, 1987) and often is likened to sexism and racism. Palmore (1990) identifies ageism as the third great “ism” of our century, defining it as “prejudice or discrimination against or in favor of an age group” (p. 4). Butler (1987) defines ageism as

a process of systematic stereotyping of and discrimination against people because they are old, just as racism and sexism accomplish this for skin color and gender. Old people are categorized as senile in thought and manner, old fashioned in morality and skills.… Ageism allows the younger generations to see older people as different from themselves, thus they subtly cease ...

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