• Summary
  • Contents
  • Subject index

Prejudice pervades our society in many guises, from pejorative remarks to acts of violence. Communicating Prejudice explores the many dimensions of prejudice. It presents a new and integrative conceptual model of prejudice, the layered perspective of cultural intolerance, and uses this model to analyze the communication of prejudice in a variety of spheres such as racism, sexism, homophobia, ageism, and classism. Drawing on multidisciplinary perspectives, the first two chapters present the model and theoretical foundation for the book, and subsequent chapters deal with specific foci of prejudice, including personal prejudice and prejudice in relationships, organizations, and the media. Included is a series of personal narratives to illustrate specific types and instances of prejudice. This book will be useful as a supplementary text in upper-level undergraduate and graduate-level courses examining issues of race, gender, and ethnicity.

Communicating Prejudice in the Media: Upending Racial Categories in Doubles
Communicating prejudice in the media: Upending racial categories in doubles
Kent A.Ono

Although it is impossible to predict with precision where and how often people of color are going to appear in mainstream U.S. media, I have noticed that there are certain times when we show up en masse, such as in news coverage of the Million Man March. This media presence may be evidence to some that we now live in a “post”-racist, “post”-civil rights world, implying that society has successfully progressed beyond racism. I would borrow Balibar's (1991) term “neo-racism” to say, however, that what appears as a sign of a post-racist society to some may actually be evidence of a new form of racism, ...

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