Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Using Evaluation

Using evaluation

Learning Objectives:

  • Explore models of evaluation theory in relation to communication processes in health promotion programmes.
  • Apply theoretical models of evaluation to the practice setting.
  • Identify strategies that would be required to plan an effective evaluation of a health promotion communication programme or campaign.

Evaluation can be defined simply as determining the value or assessing the worth of something. It has an important role in health promotion and is central to the development of a robust evidence base. Evaluating communication in health promotion can be challenging and it requires the practitioner to have an awareness of the range of evaluation methods available and to apply these to the chosen project with appropriate rigour. Communication in health promotion by its nature is not rigid ...

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