Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
- Explore the role of evidence-based practice in health communication.
- Examine the application of evidence to health promotion interventions via a number of mechanisms.
- Identify problematic areas of evidence-based practice and consider ways to overcome these.
Health communication interventions now frequently use evidence-based practice to enhance the likelihood of successful outcomes, although this has not curbed the lively debate around evidence-based practice. The appropriateness of using evidence in health promotion, the types of evidence to use alongside the applicability and transferability of this evidence to practice are all sources of ongoing discussion. On the one hand, health practitioners are being continually reminded that evidence-based practice is important to health promotion and health education work, and there is a growing evidence base accordingly. ...