• Summary
  • Contents
  • Subject index

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Mass Media
Mass media
Nova Corcoran

The use of mass media in health has been strongly linked to the achievement of health promotion aims and continues to be an attractive way to promote health to the wider population. In a health promotion context mass media are most frequently used to provide information across a range of health topics alongside attempts to promote behaviour change. Mass media are also used to advocate social, political and environmental change as well ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles