• Summary
  • Contents
  • Subject index

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Social and Psychological Factors
Social and psychological factors
Nova CorcoranSue Corcoran

Chapter 1 described communication in health as a multi-level transactional process of information exchange in a health-related context. In order for this transactional process to be effective, a number of key factors need to be taken into account when starting the design of a health communication campaign. This chapter will consider ‘social’ and ‘psychological’ factors of the target ...

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