Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Theories and Models

Theories and Models

Theories and models
Nova Corcoran

Learning Objectives:

  • Define the term ‘communication’ and identify components of the communication process in a health promotion context.
  • Explore communication theory in relation to health promotion practice.
  • Apply theoretical models of health promotion to the health promotion and health education setting.

Communication has an essential role in any action that aims to improve and promote health. New models of communication recognise that the communication process involves a multi-way interaction between the sender and receiver of health messages. This chapter will define the communication process and consider four behaviour change models that can be applied in successful campaign and communication design. This includes emphasis on how communication is disseminated through populations as well as influential factors in the communication process. This chapter seeks ...

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