Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
Introduction to the Second Edition
There is likely no better time to be working in the area of health communications. Whether studying it or applying it, we are operating in a time that will likely be looked upon as a ‘game changer’ period in history. (Hesse et al., 2010: S5)
Health communication is at the forefront of any effort to promote health or prevent ill health and health practitioners who engage in health communication through health promotion or public health practice are part of this arena.
Health promotion is a ‘dynamic, planned and measurable process’ (CCP, 2003) and is used to prevent morbidity and mortality and to promote a notion of holistic health and wellbeing. Communication is at the forefront of the ...