• Summary
  • Contents
  • Subject index

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Bridging Theory and Practice – Ten Different Health Promotion Campaigns
Bridging theory and practice – ten different health promotion campaigns
Nova Corcoran

Communicating Health: Strategies for health promotion has explored eight areas of communication in health promotion and health education practice. Now readers should be in a position to commence the design of communication strategies, to utilise methods and to undertake practice around communication design. This book concludes with 10 different health promotion related campaigns to enable health practitioners to see models of good work in practice.

This section is designed to encourage exploration of the 10 campaigns that have used a variety of strategies and methods to achieve their goals. They include many of the elements discussed in this textbook and embody the philosophy of promoting ...

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