- Subject index
In this book Richard Gwyn demonstrates the centrality of discourse analysis to an understanding of health and communication. Focusing on language and communication issues he demonstrates that it is possible to observe and analyze patterns in the ways in which health and illness are represented and articulated by both health professionals and lay people. Communicating Health and Illness: · Explores culturally validated notions of health and sickness and the medicalization of illness · Surveys media representations of health and illness · Considers the metaphoric nature of talk about illness · Contributes to the ongoing debate in relation to narrative based medicine
In recent years discourses on the body have saturated public consciousness. As I write, an advertising billboard featuring the image of a naked woman, supine in a simulation of erotic excitement, dominates the main road near my house. This currently controversial image promoting a well-known perfume suggests a body project of sorts, in which sexuality and desire are ‘projected’ towards a population of consumers. In my newspaper I read that the model's body shape was photographically ‘treated’ to make her appear slimmer. Thus a body image is manipulated post hoc to sell a perfume which is also the name of a narcotic drug, just as other bodies are projected as ways of developing fitness and conserving one's health, and pressures are exerted on teenagers ...