9/11. Tornadoes. Emergency preparedness. Whether explaining parts per million to a community exposed to contaminated groundwater or launching a campaign to encourage home carbon monoxide testing, an effective message is paramount to the desired result: an increased understanding of health risk.   Communicating Environmental Risk in Multiethnic Communities is the first book to address the theory and practice of disseminating disaster warnings and hazard education messages to multiethnic communities. Authors Michael K. Lindell and Ronald W. Perry introduce theory-based reasoning as a basis for understanding warning dissemination and public education, devoting specific attention to the community context of emergency warning delivery and response. Through these principles of human behavior, readers can apply risk communication information to virtually any specific disaster agent with which they may be concerned.   This volume is recommended for practitioners in private emergency management and federal, state, and local governments, as well as students studying risk communication, health communication, emergency management, and environmental policy and management.   

Theoretical Bases of Risk Communication

Theoretical bases of risk communication

We have argued that risk communication is a process that should have the clearly defined purpose of sharing information about an environmental hazard that can be used to protect those at risk. In some cases, this means that authorities will attempt to influence those at risk to undertake individual protective action. In other cases, those who consider themselves to be at risk will attempt to persuade authorities to take collective protective actions. We also have described the risk communication process in terms of the Classical Persuasion Model (with its four components of Source, Channel, Message, and Receiver) and the environment in which messages are sent and received, especially the presence of ethnic subcultures.

To understand the way ...

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