• Summary
  • Contents
  • Subject index

“A worthwhile effort.” –The Hindustan Times “Children and Television provides a detailed description of the patterns of representation of different groups on children's television programs (including commercial broadcast, public broadcast, and cable) and their potential consequences for the development of people's worldviews. … Children and Television is a readable and interesting introduction to research on children and television by scholars in a variety of social science disciplines as well as media professions.” Journal of Broadcasting & Electronic Media “There is much in this collection of 22 essays which will be of interest to anyone concerned with understanding children's interaction with television.” –Media Development “The issues addressed in Children and Television, are of critical importance to us at PBS. Congratulations on completing this thoughtful work. We ...

The Nickelodeon Experience
The Nickelodeon experience
A Channel is Born

Nickelodeon, “the young people's channel,” began cablecasting on April Fool's Day in 1979. In the beginning, Nickelodeon was created by cable operators who needed a service for families and children. To parents, Nickelodeon was a commercial-free, 13-hour-a-day, cable channel that showed programs they wanted their kids to watch. To kids, Nick was the “green vegetables” on the TV menu—something their parents said was good for them, not something they really craved. In those days, Nickelodeon really was not about kids at all.

By 1984, cable TV was booming all over the United States, but the landscape for kids remained pretty bleak. The time was right to transform Nickelodeon into a real network for kids. To find out how, ...

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