What is celebrity? How do celebrities influence society? Why do we hang on their every word, tweet or status update? Celebrity Cultures offers a fresh insight into the field of celebrity studies by updating existing debates and exploring recent developments. From the PR campaigns of Alexander the Great and Julius Caesar to the election of Arnold Schwarzenegger as Governor of California, this book critically evaluates a number of diverse celebrity case-studies and considers what they reveal about contemporary global society. Taking into account issues such as gender, sexuality, ethnicity, economics, politics and the media, the book draws upon a range of cultural theorists including Theodore Adorno and Jean Baudrillard. Over the course of ten richly illustrated chapters, the book: Draws upon sociology, cultural theory, media analysis and celebrity commentary to explore and re-evaluate the study of celebrity. Examines the international appeal of celebrity including examples from India, China, South Korea and Indonesia. Includes chapter introductions identifying key points and annotated further reading suggestions. Celebrity Cultures is an invaluable resource for students of celebrity, media and cultural studies.

Celebrity Influence

Celebrity Influence

Celebrity Influence

Chapter overview

The glossy celebrity magazine industry’s products are dominated by articles promising readers the exact steps by which they too can ‘get Rihanna’s body’, possess the flawless complexion of Cara Delevingne, or how women can regain their pre-pregnancy body just like Kate Middleton, Jennifer Lopez, or Kim Kardashian (and even look glamorous while giving birth); while for males, they can glean from the pages of periodicals such as Men’s Health how to imitate Zac Efron’s abdominal muscles, sculpt the Wolverine physique of Hugh Jackman, or build Chris Hemsworth’s Thor-style biceps. This chapter, then, looks at the ways in which celebrity culture can be perceived to exert direct influences upon wider society, from copying their fashion choices to attempting to shape our ...

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