What is celebrity? How do celebrities influence society? Why do we hang on their every word, tweet or status update? Celebrity Cultures offers a fresh insight into the field of celebrity studies by updating existing debates and exploring recent developments. From the PR campaigns of Alexander the Great and Julius Caesar to the election of Arnold Schwarzenegger as Governor of California, this book critically evaluates a number of diverse celebrity case-studies and considers what they reveal about contemporary global society. Taking into account issues such as gender, sexuality, ethnicity, economics, politics and the media, the book draws upon a range of cultural theorists including Theodore Adorno and Jean Baudrillard. Over the course of ten richly illustrated chapters, the book: Draws upon sociology, cultural theory, media analysis and celebrity commentary to explore and re-evaluate the study of celebrity. Examines the international appeal of celebrity including examples from India, China, South Korea and Indonesia. Includes chapter introductions identifying key points and annotated further reading suggestions. Celebrity Cultures is an invaluable resource for students of celebrity, media and cultural studies.

Global Celebrity

Global Celebrity

Global Celebrity

Chapter overview

This chapter counters the perception that celebrity culture is predominantly a Western global force that is consumed across the world. While Western figures such as Brad Pitt, Lady Gaga, Jennifer Lawrence, or Katy Perry do appeal to global audiences, and Western companies do use Western celebrities to visually front advertising campaigns across the globe, there are substantial alternative celebrity cultures that are either locally-consumed, appeal to globally dispersed diasporic audiences, or actively resist Western celebrity performances and their cultural presence (Indonesia’s protests against Lady Gaga). As such, the chapter will cover subjects such as:

  • Global media culture
  • Non-Western media culture
  • Bollywood and Indian celebrity
  • Southeast Asian and Islamic celebrity cultures
  • The popularity of K-pop

To demonstrate the global diversity of non-Western celebrity figures and culture, the ...

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