What is celebrity? How do celebrities influence society? Why do we hang on their every word, tweet or status update? Celebrity Cultures offers a fresh insight into the field of celebrity studies by updating existing debates and exploring recent developments. From the PR campaigns of Alexander the Great and Julius Caesar to the election of Arnold Schwarzenegger as Governor of California, this book critically evaluates a number of diverse celebrity case-studies and considers what they reveal about contemporary global society. Taking into account issues such as gender, sexuality, ethnicity, economics, politics and the media, the book draws upon a range of cultural theorists including Theodore Adorno and Jean Baudrillard. Over the course of ten richly illustrated chapters, the book: Draws upon sociology, cultural theory, media analysis and celebrity commentary to explore and re-evaluate the study of celebrity. Examines the international appeal of celebrity including examples from India, China, South Korea and Indonesia. Includes chapter introductions identifying key points and annotated further reading suggestions. Celebrity Cultures is an invaluable resource for students of celebrity, media and cultural studies.

Celebrity Cultures: An Introduction

Celebrity Cultures: An Introduction

Celebrity Cultures: An Introduction


To explain why the lives of famous people such as Rihanna, Madonna, David Beckham, Kate Middleton, Kareena Kapoor, Jennifer Lawrence, One Direction, or Miley Cyrus have such a cultural impact, James Houran, Samir Navik, and Keeli Zerrusen concluded that the ‘worldwide popularity of celebrities indicate that nearly everyone enjoys temporary escapism associated with the fantasy of celebrities’ (2005: 238). As indicated by this quote, we use celebrity to enhance our lives, whether in the form of fandom – of admiring and gaining pleasure from the talents, styles, and unique qualities of famous individuals, or from just ‘loving to hate’ particular figures. Thus, celebrity matters, and the idea of a worldwide celebrity presence is a key aspect of the ...

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