This comprehensive collection of cases and exercises allows students to practice organization development (OD) skills at the same time as learning about theories of organizational change and human behavior. The first part of the book presents cases about the OD process, and the second part includes cases in organization-wide, team, and individual interventions. The final part provides practical exercises that make the course material come alive through realistic scenarios that organizational change practitioners regularly experience.
This book can be used as a stand-alone text or as an accompaniment to Donald L. Anderson's textbook Organization Development: The Process of Leading Organizational Change, Second Edition (ISBN 978-1-4129-8774-5).
Case 28: The Change Story of Yellow Auto Company
- To help you define the internal forces for change.
- To explain the benefits of working with external change agents during the change process.
- To discuss possible organizational interventions for wide-ranging problems.
- To discuss what it might take to make change happen successfully.
Yellow Auto is a car dealer of a well-known global brand: Renault. The firm was established in 1989 by Deniz Sale in Bergama, a small town near Izmir, which is the third largest city in Turkey. It was a very small firm with few employees, and they attempted to meet demand in Bergama. Due to the small population of Bergama, the company had low sales volume that, although ...