• Summary
  • Contents
  • Subject index

Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the “Case Theory” concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: • Guiding the reader in the theoretical and philosophical underpinning • Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. Case Theory in Business and Management appeals to students, academics, and researchers who are interested in the science and philosophy behind case study research, as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.

Knowledge – or Noledge?
Knowledge – or Noledge?

The mission of research and science is to generate knowledge. To do so, we need basic insights into what knowledge is, how it relates to business and management, and the role of theory. Knowledge should further be pragmatic and pragmatic wisdom has already been launched as a designation for useful knowledge.

The conventional view holds that knowledge expands and, as a consequence, ignorance is reduced (Figure 4.1). But the relationship between knowledge and ignorance is more complex than this; it may even be perceived as a paradox. In primary school our schoolmaster used to give us some quite good commonsense advice: ‘The more you learn, the more you realize that the more there is to learn.’ We thought ...

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