• Summary
  • Contents
  • Subject index

Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the “Case Theory” concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: • Guiding the reader in the theoretical and philosophical underpinning • Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. Case Theory in Business and Management appeals to students, academics, and researchers who are interested in the science and philosophy behind case study research, as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.

The Business and Management Context
The Business and Management Context

Research methodology in the social sciences is mostly presented as generally applicable. My experience is that even if a research method has a generally valid core it has to be adapted to each specific context in which it is applied. This chapter will therefore outline the properties of business and management contexts. Further, research is performed by people, which means that their persona affects the result.

University students usually have limited personal experience of business and management and this chapter therefore offers an account of its overriding characteristics. Even those with work experience may profit from it; practitioners are stressed by ongoing events and rarely have the time to reflect on what they are doing and ...

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