Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the “Case Theory” concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: • Guiding the reader in the theoretical and philosophical underpinning • Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. Case Theory in Business and Management appeals to students, academics, and researchers who are interested in the science and philosophy behind case study research, as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.
Part I: Think Right
We can only do useful research in business and management if we think right.
The philosophy and theory of science offer guidance.
[Page 2]This book started out as a methods book on case study research in business and management. During the long journey of writing, my conviction grew stronger and stronger that cases are much more powerful than their reputation says. It ended up with the discovery of case theory. Analogous to network theory, systems theory and grounded theory among others, ‘theory’ then includes both the methodology of doing research and the types of results that come out of it.
There are philosophical as well as technical and practical aspects of doing research, and we need them all. Most methodology in the social sciences ...