Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the “Case Theory” concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: • Guiding the reader in the theoretical and philosophical underpinning • Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. Case Theory in Business and Management appeals to students, academics, and researchers who are interested in the science and philosophy behind case study research, as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.
Chapter 10: Third Focus: Analysis and Interpretation – Linking Data To Theory and Conclusions
Third Focus: Analysis and Interpretation – Linking Data To Theory and Conclusions
In case theory, analysis is reserved for the explicit and step-wise process of extracting information and knowledge from data through extrospection. Interpretation is about giving meaning to data and extrospection joins forces with introspection and tacit knowledge. In this process, data is generating theory and conclusions.
In Chapter 1, it was mentioned that analysis and interpretation start early. If you have chosen a theme for your research and defined a problem worth investigating, detailed it in research questions and a purpose, you need to analyse, interpret and conceptualize it to generate some kind of theory.
In analysing and interpreting both numerical and non-numerical ...