• Summary
  • Contents
  • Subject index

Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the “Case Theory” concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: • Guiding the reader in the theoretical and philosophical underpinning • Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. Case Theory in Business and Management appeals to students, academics, and researchers who are interested in the science and philosophy behind case study research, as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.

First Focus: The Research Plan
First Focus: The Research Plan

The purpose of planning in case theory is to take control of a project and make an initial assessment of what needs to be done, how it should be done, and not least when it should be done.

The First Focus is your research plan. But within the iterative mode of the complexity paradigm a plan is always tentative. New data can require that the plan is revised. But the first plan provides a starting point and some direction which is valuable. As a researcher, you swing between the foci. You can, for example, start working with the First Focus, but to complete it you need to cast an eye on the Second and Third Foci ...

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