Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the “Case Theory” concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: • Guiding the reader in the theoretical and philosophical underpinning • Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. Case Theory in Business and Management appeals to students, academics, and researchers who are interested in the science and philosophy behind case study research, as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.
Part II: Do Right
Think right, then do right. You need technical research skills to implement the right attitude. The philosophical and conceptual meets the technical and practical.
The following chapters are about the practice of research. Part II is a guide with checklists and examples for your research journey. It includes the following foci:
- First Focus: The research plan (Chapter 8)
- Second Focus: Access to case data (Chapter 9)
- Third Focus: Analysis and interpretation: linking data, theory and conclusions (Chapter 10)
- Fourth Focus: Research quality and productivity (Chapter 11)
- Fifth Focus: Report, communicate and defend (Chapter 12).
Within fuzzy set thinking, the term focus is used instead of step, stage or phase. The latter terms give the impression that ...