Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the “Case Theory” concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: • Guiding the reader in the theoretical and philosophical underpinning • Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. Case Theory in Business and Management appeals to students, academics, and researchers who are interested in the science and philosophy behind case study research, as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.
Chapter 7: Interactive Research
This chapter explains the meaning of interactive research and its central role in the complexity paradigm. It is akin to network theory and systems theory, which are explained in the last sections.
As mentioned in Chapter 1, the methods literature and the philosophy of science are important. But my platform for this book is, first and foremost, my personal experience and reflection as a professor; 25 years in business and government organizations as an employee, executive, consultant and principal in a partnership; and as a consumer and citizen. As consumers, we are 50% of business life, and as citizens we are 50% of government. Over the long term, businesses and governments cannot deliver more than consumers and citizens can use.
A major lesson ...