• Summary
  • Contents
  • Subject index

The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers’ awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Sanlu's Milk Contamination Crisis: Organizational Communication in Conflicting Cultural, Economic, and Ethical Context
Sanlu's milk contamination crisis: Organizational communication in conflicting cultural, economic, and ethical context
Shari R.VeilAimeiYang

This case study examines how organizations can manage issues by effectively communicating with a range of stakeholders, both internally and externally. It also explores how cultural factors and media context may impact organizational decision making. More specifically, it considers how organizational commitment, face maintenance, and personal networks can impede ethical decision making.

Issue management is essential for organizations to effectively communicate with the public and establish and maintain relationships with stakeholders (Taylor, Vasquez, & Doorley, 2003). Most issues do not evolve into crises; however, some may be exacerbated by inappropriate issue management strategies and eventually threaten the existence of an ...

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