• Summary
  • Contents
  • Subject index

The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers’ awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Toyota—Oh, What a Feeling, or Oh, What a Mess?: Ethics at the Intersection of Industry, Government, and Publics
Toyota—oh, what a feeling, or oh, what a mess?: Ethics at the intersection of industry, government, and publics
Rebecca J.MeisenbachSarah B.Feldner

This case considers the role of communication prior to, during, and after a product recall. More specifically, it explores the importance of dialogue and transparency to create public trust and maintain a company's reputation. It also addresses potential conflicts of interest between corporate lobbying and government regulation, as well as the challenges of balancing individual and community concerns.

The Toyota Corporation has a long-standing reputation of quality and safety in the United States regarding its automobiles. However, this reputation was called into question in 2010 when Toyota made three ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles