• Summary
  • Contents
  • Subject index

The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers’ awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Just Window Dressing?: The Gap (RED) Campaign
Just window dressing?: The gap (RED) campaign

This case explores the extent to which a corporate social responsibility (CSR) campaign creates alignment between a company's mission and specific actions. It considers how tensions between the conflicting values of profits versus social ideals are common among many of today's organizations seeking to strengthen reputation and brand through CSR initiatives. The case also raises questions about CSR initiatives that increase consumerism and, in turn, produce negative impacts on society.

Sure, CSR talks the talk. But does it walk the walk? This case study takes a close look at how one CSR campaign does or does not align its words with its deeds. It is no surprise that many corporations today tout a ...

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