• Summary
  • Contents
  • Subject index

The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers’ awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Silence in the Turmoil of Crisis: Peanut Corporation of America's Response to Its Sweeping Salmonella Outbreak
Silence in the turmoil of crisis: Peanut corporation of america's response to its sweeping salmonella outbreak
AlyssaGrace Millner and Timothy L.Sellnow

This case explores how organizations should engage in crisis communication, seeking to balance open communication with the public and self-interest. It addresses the ethical dilemma between a desire for open disclosure and the realistic threat of legal repercussions to such disclosure. Finally, it also considers the degree to which different interest groups—the company, the industry, consumer advocacy groups, and government regulators, among others—are responsible for identifying problems and alerting the public.

Organizational crisis communication literature consistently calls for prompt, open, and honest responses by organizations facing crises (Seeger, 2006). In direct ...

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