• Summary
  • Contents
  • Subject index

The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers’ awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

The Case of Wyeth, DesignWrite, and Premarin: The Ethics of Ghostwriting Medical Journal Articles
The case of wyeth, designwrite, and premarin: The ethics of ghostwriting medical journal articles
AlexanderLyonand MarkRicci

This case explores the role of ghostwriters in the marketing of drugs, as pharmaceutical companies seek greater profits through the medicalization of normal parts of life. As the authors note, the practice of ghostwriting raises serious questions about the transparency and trustworthiness of the information in medical journals and, in turn, the decision making of physicians and their patients. The case considers the challenges of pharmaceutical companies to address the tension between profits and patients.

Medicine has become big business. “Big pharma” companies like Eli Lilly, Bristol-Myers Squibb, Merck, and others earn over $20 billion a year, more ...

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