A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession.
It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. The book demonstrates that great companies are those that make the leap from ‘good’ results to ‘great’ results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context.
Each chapter in the book is appended with transformation exercises that further explicate the concepts.
Chapter 9: The CEO as a Strategic Leader of Innovative Sustainable Competitive Advantage
The CEO as a Strategic Leader of Innovative Sustainable Competitive Advantage
Regardless of industry, almost all companies are operating on faster evolutionary tracks and at greater risks than ever before. In this context, a company's real core capability is its ability to continually redesign its value chain and to reshuffle its structural, technological, financial, and human assets in order to achieve maximum competitive advantage. Nevertheless, competitive advantage is at best a fleeting commodity that must be won again and again. That is, all players in the value chain—producers, suppliers, employees, retail channels, and customers—are also seeking their own competitive advantage. This competitiveness makes every value chain dynamic. Organizations today must continually disintegrate and reintegrate in ...