A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession.

It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. The book demonstrates that great companies are those that make the leap from ‘good’ results to ‘great’ results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context.

Each chapter in the book is appended with transformation exercises that further explicate the concepts.

The CEO as the Strategic Leader of Corporate-Wide Innovation Management

The CEO as the strategic leader of corporate-wide innovation management

Innovation is a messy process, hard to measure and hard to manage. Most people recognize it only when it generates a surge in corporate growth or when its absence forces corporate decline. Innovation, however, is both a vaccine against market slowdowns and an elixir that stimulates corporate growth. For instance, GM would have been far better off today if the company had matched the pace of innovation set by rivals Toyota and Honda. Apple would have been far worse off today had it not created the iPod, iTunes, and the iPhone. If innovation should succeed in any organization, then it must become a way of business ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles