A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession.
It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. The book demonstrates that great companies are those that make the leap from ‘good’ results to ‘great’ results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context.
Each chapter in the book is appended with transformation exercises that further explicate the concepts.
Chapter 7: The CEO as a Strategic Leader of Creativity and Innovation Management
The CEO as a Strategic Leader of Creativity and Innovation Management
Creativity in its various forms has become the number one engine of economic growth. The “creative class” now comprises 38 million members, or more than 30 percent of the American workforce. Creative professionals in financial services, health care, high tech, pharmaceuticals, media, and entertainment, act as agents of change, producers of intangible assets, and creators of new value for their companies. Creative and innovative designs are not only associated with an iPhone, a Toyota Prius, and a Nintendo Wii, but are rapidly moving from “posters to toasters” to include processes, systems, and organizations (Neumeier 2009: 13).
A creative economy or market is different from the ...