Summary
Contents
Subject index
A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession.
It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. The book demonstrates that great companies are those that make the leap from ‘good’ results to ‘great’ results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context.
Each chapter in the book is appended with transformation exercises that further explicate the concepts.
Toward a Philosophy of Corporate Transformation Strategies
Toward a Philosophy of Corporate Transformation Strategies
Adam Smith (1776/1961: 338) pointed out that “Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer. The maxim is so perfectly self-evident that it would be absurd to attempt to prove it.” In this regard, the aggregate marketing system is involved directly in delivering consumption to society, and this makes the marketing system—both at the aggregate and firm levels—a social institution. Vigorous and growing consumption is the chief indicator of a prosperous and self-confident society, and vigorous consumption requires that consumers are confident of their future ...
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