A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession.

It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. The book demonstrates that great companies are those that make the leap from ‘good’ results to ‘great’ results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context.

Each chapter in the book is appended with transformation exercises that further explicate the concepts.

The CEO as a Strategic Leader with a Shared Personal and Corporate Vision

The CEO as a strategic leader with a shared personal and corporate vision

I believe if one man gains spiritually, the whole world gains with him and, if one man falls, the whole world falls to that extent. (Mahatma Gandhi)

(Easwaran 2009)

Personal mastery needs a personal vision that comes from within us. Vision is applied imagination. Albert Einstein said “Imagination is more important than knowledge” (Senge 1990)). Most of us do not envision or realize our own potential. “Most people live in a very restricted circle of their potential being. We all have reservoirs of energy and genius to draw upon of which we do not dream” (William James cited in Covey 2004: 70). ...

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